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Mar 14

GoDaddy Internet Site Builder and Search Engine Optimization? Don’t also Bother!

Because the name indicates, this website post defines our experience with GoDaddy Website Builder (no matter its variation – “Personal”, “Business” or “Business Plus”) although we had been wanting to increase the on-site Search Engine Optimization of a customer. Its function is certainly not to harm GoDaddy’s reputation but alternatively to simply help small businesses recognize that GoDaddy’s site Builder isn’t this content administration system (CMS) this is certainly suitable for attaining the salient online presence this is certainly therefore vital for small enterprises’ survival in this extremely competitive age.

As always, during our analysis that is preliminary of client’s situation, we made a summary of conditions that required action. Among others, the robots.txt file was not configured properly, there were two versions of the true webpage and something would have to be 301-redirected to another, there clearly was no Schema.org implemented to markup our client’s company data, reviews and items, no map pointing towards the Bing+ listing that is local embedded, etc.

We knew that the web site had been hosted on GoDaddy’s internet site Builder, which we’d no knowledge about, so our concept would be to you will need to perform the optimizations about it and when unsuccessful – move the web site to WordPress and hosting that is regular.

That which we learned is the fact that while being the cheapest method to host a web site on GoDaddy (that makes it an exceptionally cheap option completely), the internet site Builder didn’t enable you to perform nearly every action that a consistent web web hosting allows one to. GoDaddy promote their tool since the option that is best for his or her non-technical customers – a very simple tool with 100% hassle-free setup and upkeep to supply your online business with a comfy fundamental site.

This is certainly true (the “comfortable fundamental website” component may be argued), nonetheless it is actually just what a WordPress website hosted with regular web web hosting services offers you, too, except WordPress is nowhere near as restricting. Let me reveal my advice to all or any small businesses – don’t get intimidated by exactly how “technically demanding” it is to create a WordPress website and “undersell” your web presence to a web page Builder internet site. Also in the long run if it is a tiny bit more complex to setup and maintain a WordPress site, even if you have to pay someone a few hundred dollars to do so (which is a completely reasonable price for the task), it is worth it. GoDaddy’s Website Builder is too restricting SEO-, design and development-wise also for the many modest consumers.

The essential part that is shocking GoDaddy site Builder is you don’t already have use of the FTP and also the database. It is possible to imagine the limited capabilities that derive from this type of limitation. For instance, and even though there was a robots.txt file this is certainly filled in with GoDaddy’s standard settings (the images folder is disallowed by default – how cool is that!), these are typically unchangeable since the robots.txt is inaccessible. We also contacted GoDaddy’s help center and asked them to fix the Robots.txt guidelines for people but regrettably they responded that it is not one thing they help. The consumer rep stated straight that the objective of GoDaddy site Builder is always to assist fundamental users develop a fundamental internet site – something similar to a company card. So anything “too advanced” could be impractical to implement – exact same is true of our recommendations to 301 redirect one of several house https://websitebuilderexpert.net pages to another (the .htaccess file is inaccessible because we don’t gain access to the FTP), custom HTML code can’t be inserted, etc. So fundamentally the concern that arises is “what can one actually do with GoDaddy Website Builder to implement at the least some SEO that is basic. Well, you are able to still:

  • compose top quality content
  • optimize your titles on pages
  • optimize the going tags
  • edit the meta explanations (they don’t have any value SEO-wise but may increase click-through-rates)
  • choose which pages become contained in the XML sitemap
  • do minor HTML alterations in respect to text alignment, fonts and colors (please, remember that if you attempt to make usage of Schema.org markup that might be impossible because each time you insert the rule, the attribute that is“itemscope gets stripped down, making the code invalid – one other characteristics remain intact though)

Our Suggestion

Everything we advised to your customer would be to migrate their GoDaddy site Builder built internet site to WordPress so we could implement all our Search Engine Optimization recommendations. The primary concern he previously had been that keeping their web site will end up very difficult he would have to learn how to deal with WordPress for him because. We chose to provide him a free assessment to get their method around WordPress that is by no means significantly more tough to handle than GoDaddy Website Builder.

If you should be your small business owner and so are looking a good way to produce and keep maintaining an online site, we suggest you get web hosting from the well-reputed company and make use of WordPress as being a CMS. By doing this you may have the ability to completely use Search Engine Optimization recommendations without the restrictions.

Do you’ve got any experience with GoDaddy Website Builder? Please, comment below!

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